In this episode, Futurum principal analyst Shelly Kramer talks with Pega’s Product Marketing Director Tara DeZao about the shift away from third party data and how that is driving a transformation for marketers in a massive way. They also discuss what’s ahead for 2022 in the marketplace.
IHAF’s In-House Creativity Awards recognize creative excellence among internal agencies across over 40 print and digital categories including advertising, annual reports, corporate identity, email, events, out-of-home, packaging, publications, sales collateral, social media, videos and more.
Winners are determined via a points system based on recorded ballots submitted by a panel of judges. Three awards (Gold, Silver and Honorable Mention) are bestowed within each category followed by the coveted Best of Show. 2021 has seen a record breaking 900+ entries.
Bringing traditionally external agency capabilities in house can be daunting. There are multiple moving parts from sourcing the right talent and technology to designing and implementing processes that enable seamless operations. The good news is that the rewards are worth the risks, resulting in higher-quality output, increased control, shorter lead times, and significant cost savings—all of which leads to happy clients and business leaders.
Join Tara DeZao, former head of Oracle Data Cloud’s award-winning StudioODC, as she takes us through her in-house agency’s journey from a single contributor to a small-but-mighty team that successfully scaled to meet the needs of a large corporation while achieving some amazing things along the way. IHAF is the In-House Agency Forum—the leading professional membership association for in-house advertising, marketing and creative services organizations. For access to IHAF’s events, benefits and programming, go to: http://www.ihaforum.org.
Read my take – “Individual Growth Leads to Collective Success” to learn how to source and develop talent with a digital-first approach.