CMSWire: Ethical AI Principles: Balancing AI Risk and Reward for Brands & Customers

As with any transformative technology, ethics must be at the core. What are your ethical AI principles?

The Gist

• Ethical urgency. Ethical AI principles must be a top priority for businesses, ensuring transparent and ethical data management.
• Data quality. Stale or biased data can compromise AI performance, risking brand equity and customer satisfaction.
• Customer focus. AI must serve to enhance the customer experience, requiring fresh, complete, and ethically sourced data.