Tara DeZao

Read the article on CNBC by Rachel Curry

“I’ve white-knuckled my way through the business world, but these tools help so much,” said Tara DeZao, senior director of product marketing at enterprise low-code platform provider Pega, who was diagnosed with ADHD as an adult.

What if you could test drive your entire customer experience — before even writing a line of code?

The marketing technology landscape has exploded to over 15,000 applications, creating both opportunities and challenges for businesses seeking to maximize their existing investments. In this enlightening conversation, Tara DeZao and Rebecca Miller of Pega, share their unique perspectives on navigating this complex ecosystem while thoughtfully implementing AI solutions.

As customer expectations continue to evolve, so too must the technologies that support engagement. Enter the Real-Time Interaction Management (RTIM) engine.

Beyond the Inbox: How AI Enhances Email Marketing’s Relevance and Impact

Despite the emergence of many new and exciting consumer-facing channels over the years, email still sits at the top of the channel food chain for marketers. And while not the most dynamic concept, email marketing – when done right – still has the proven ability to make an impact. They say you can’t teach an old dog new tricks, but email will prove to be the exception if solutions are augmented with customer-centric functionality like AI-powered personalization tools, dynamic content optimization and real-time data analytics.

Journal of AI, Robotics & Workplace Automation Volume 3 Number 2, ‘Enhancing transparency in AI-powered customer engagement’

 This paper addresses the critical challenge of building consumer trust in AI-powered customer engagement by emphasising the necessity for transparency and accountability. Despite the potential of AI to revolutionise business operations and enhance customer experiences, widespread concerns about misinformation and the opacity of AI decision-making processes hinder trust. Surveys highlight a significant lack of awareness among consumers regarding their interactions with AI, alongside apprehensions about bias and fairness in AI algorithms. The paper advocates for the development of explainable AI models that are transparent and understandable to both consumers and organisational leaders, thereby mitigating potential biases and ensuring ethical use. 

This episode is a combo affair and features a conversation with Tara DeZao, Director of Product Marketing, AdTech and MarTech, at Pega. Simon Thorpe, Director – Global Product Marketing – Customer Service & Sales Automation, at Pega, who is then joined partway through the conversation by James Dodkins, a friend of the podcast and CX Evangelist, at Pega.

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As the marketing world braces for the impact of the sunsetting of third-party cookies, innovative strategies are stepping up to redefine how businesses engage with customers. Joining us today to talk about this as well as the impact of Generative AI on enterprise marketing is Tara DeZao, Product Marketing Director, AdTech and MarTech at Pega, to explore these developments.

On this episode of the Six Five On the Road, host Keith Kirkpatrick is joined by Pega‘s Tara DeZao, Director of Product Marketing, Adtech & Martech, for a conversation on how Generative AI (GenAI) is transforming the marketing landscape through innovative adtech and martech strategies, while also addressing the critical aspects of ethics and data management.

Host Liz Miller with Constellation Research talks through AI’s role in marketing strategy with special guest Tara DeZao, Product Marketing Director at Pegasystems.

In this convo, you’ll learn:

📌 How AI is reshaping marketing and customer experience (CX) strategies.
📌 The practical applications of AI in automating creative processes and enhancing campaign effectiveness.
📌 Real-world examples of how generative AI is used to optimize marketing efforts.
📌 The importance of integratig AI across different functional areas within an enterprise
📌 How to overcome fear and hesitation some companies have towards adopting generative AI.

Liz and Tara also tackle myths surrounding AI, explore the future of marketing, and emphasize the need for trust and adaptive analytics. Whether you’re a marketing professional, a CX enthusiast, or simply curious about AI, listen to this convo!