CMSWire: Generative AI in Marketing – Smoothing Creative Operations

What if AI in marketing could quickly fix errors or identify underperforming content or even calibrate your audience while in-flight?

The Gist

• Generative AI streamlines campaigns. AI in marketing revolutionizes the traditional campaign process, allowing for real-time content creation, faster results, and the ability to adapt and optimize campaigns on-the-fly without starting from scratch.
• Combatting creative burnout with AI. Generative AI alleviates the pressures of the creative process, reducing burnout and enhancing work/life balance for creative teams, while ensuring more effective and efficient content delivery.
• Enhanced audience engagement through AI. Generative AI tools enable marketers to simulate and refine customer personas, ensuring more targeted and impactful messaging, and achieving the ultimate goal of delivering the right message at the right time to the right audience.