Beyond the Inbox: How AI Enhances Email Marketing’s Relevance and Impact
Despite the emergence of many new and exciting consumer-facing channels over the years, email still sits at the top of the channel food chain for marketers. And while not the most dynamic concept, email marketing – when done right – still has the proven ability to make an impact. They say you can’t teach an old dog new tricks, but email will prove to be the exception if solutions are augmented with customer-centric functionality like AI-powered personalization tools, dynamic content optimization and real-time data analytics.
Tara DeZao 