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Tara DeZao

Marketing Leader. Activist. Coffee Lover.

Posted on July 15, 2025 by taradezao

Customerland Podcast – From Hype to Habit: How Pega Is Using AI to Scale Empathy, Creativity, and Control

The marketing technology landscape has exploded to over 15,000 applications, creating both opportunities and challenges for businesses seeking to maximize their existing investments. In this enlightening conversation, Tara DeZao and Rebecca Miller of Pega, share their unique perspectives on navigating this complex ecosystem while thoughtfully implementing AI solutions.

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Previous PostPrevious Built for the Future: Why Licensing a Real-Time Interaction Engine Beats Building One
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