Six Five Webcast – Navigating the Future: GenAI’s Impact on Marketing, Ethics, and Data Strategies

On this episode of the Six Five On the Road, host Keith Kirkpatrick is joined by Pega‘s Tara DeZao, Director of Product Marketing, Adtech & Martech, for a conversation on how Generative AI (GenAI) is transforming the marketing landscape through innovative adtech and martech strategies, while also addressing the critical aspects of ethics and data management.